Unveiling The Secrets Of Competitive Intelligence With Leonora Sisto

Leonora Sisto is an Italian-born, London-based entrepreneur and the founder and CEO of Onalytica, a leading provider of competitive intelligence and market research.

Sisto founded Onalytica in 2009 after working as a marketing consultant for several years. She saw a need for a more data-driven approach to competitive intelligence, and Onalytica was born. The company's platform provides businesses with insights into their competitors' strategies, strengths, and weaknesses. This information can be used to make more informed decisions about marketing, product development, and other business areas.

Onalytica has been recognized for its innovation and success. In 2016, the company was named one of the "10 Most Innovative Companies in Data" by Fast Company. Sisto has also been recognized for her leadership, being named one of the "Top 100 Women in Tech" by the Financial Times in 2017.

Leonora Sisto is a pioneer in the field of competitive intelligence. Her work has helped businesses to make better decisions and achieve greater success.

Leonora Sisto

Leonora Sisto is an Italian-born, London-based entrepreneur and the founder and CEO of Onalytica, a leading provider of competitive intelligence and market research.

• Founder and CEO of Onalytica
• Expert in competitive intelligence
• Named one of the "Top 100 Women in Tech" by the Financial Times
• Named one of the "10 Most Innovative Companies in Data" by Fast Company
• Holds a degree in economics from the University of Bocconi
• Began her career as a marketing consultant
• Founded Onalytica in 2009
• Onalytica's platform provides businesses with insights into their competitors' strategies, strengths, and weaknesses.
• Onalytica has been recognized for its innovation and success.
• Leonora Sisto is a pioneer in the field of competitive intelligence.

Leonora Sisto is a highly accomplished entrepreneur and business leader. Her work in the field of competitive intelligence has helped businesses to make better decisions and achieve greater success. She is a role model for women in tech and an inspiration to all who aspire to make a difference in the world.

Founder and CEO of Onalytica

Leonora Sisto is the founder and CEO of Onalytica, a leading provider of competitive intelligence and market research. She founded the company in 2009 after working as a marketing consultant for several years. Sisto saw a need for a more data-driven approach to competitive intelligence, and Onalytica was born. The company's platform provides businesses with insights into their competitors' strategies, strengths, and weaknesses. This information can be used to make more informed decisions about marketing, product development, and other business areas.

As the founder and CEO of Onalytica, Sisto is responsible for the company's overall vision and strategy. She is also responsible for leading the company's team of data scientists, analysts, and engineers. Under Sisto's leadership, Onalytica has grown into a global company with offices in London, New York, and Singapore. The company's clients include some of the world's largest and most successful businesses.

Sisto is a recognized expert in the field of competitive intelligence. She is a frequent speaker at industry conferences and has been featured in publications such as Forbes, The Wall Street Journal, and The Financial Times. She is also a member of the World Economic Forum's Global Future Council on Artificial Intelligence.

Expert in competitive intelligence

Leonora Sisto is a recognized expert in the field of competitive intelligence. She is a frequent speaker at industry conferences and has been featured in publications such as Forbes, The Wall Street Journal, and The Financial Times. She is also a member of the World Economic Forum's Global Future Council on Artificial Intelligence.

• Data-driven approach

  Sisto believes that a data-driven approach is essential for effective competitive intelligence. She has developed a number of tools and techniques to help businesses collect, analyze, and interpret data about their competitors. This data can be used to identify threats and opportunities, develop competitive strategies, and make better decisions.

• Industry knowledge

  Sisto has deep industry knowledge and experience. She has worked with businesses in a variety of industries, including technology, healthcare, and financial services. This experience gives her a unique perspective on the challenges and opportunities that businesses face.

• Thought leadership

  Sisto is a thought leader in the field of competitive intelligence. She is constantly researching and writing about the latest trends and developments in the industry. She also shares her insights through speaking engagements, webinars, and articles.

• Client focus

  Sisto is committed to providing her clients with the highest quality service. She works closely with her clients to understand their needs and develop customized solutions. She is also always available to answer questions and provide support.

Leonora Sisto's expertise in competitive intelligence has helped her clients to achieve great success. She is a valuable asset to any business that is looking to improve its competitive position.

Named one of the "Top 100 Women in Tech" by the Financial Times

Leonora Sisto's inclusion on the Financial Times' list of "Top 100 Women in Tech" is a testament to her significant contributions to the field of competitive intelligence. This recognition highlights her expertise, leadership, and impact on the industry.

• Recognition of Excellence

  The Financial Times' "Top 100 Women in Tech" list is a prestigious honor that recognizes the most influential and successful women in the technology industry. Leonora Sisto's inclusion on this list is a testament to her exceptional achievements and her dedication to advancing the field of competitive intelligence.

• Thought Leadership

  Sisto is a recognized thought leader in the field of competitive intelligence. She is a frequent speaker at industry conferences and has been featured in publications such as Forbes, The Wall Street Journal, and The Financial Times. Her insights on competitive intelligence have helped businesses to make better decisions and achieve greater success.

• Role Model

  Sisto is a role model for women in tech. Her success in a male-dominated industry is an inspiration to others. She is also a strong advocate for diversity and inclusion in the tech industry.

• Global Impact

  Sisto's work has had a global impact. Onalytica, the company she founded, has offices in London, New York, and Singapore. Her clients include some of the world's largest and most successful businesses.

Leonora Sisto's inclusion on the Financial Times' list of "Top 100 Women in Tech" is a well-deserved recognition of her contributions to the field of competitive intelligence. She is an inspiration to others and a role model for women in tech.

Named one of the "10 Most Innovative Companies in Data" by Fast Company

In 2016, Onalytica, the company founded and led by Leonora Sisto, was named one of the "10 Most Innovative Companies in Data" by Fast Company. This prestigious recognition is a testament to Sisto's leadership and her company's commitment to innovation in the field of competitive intelligence.

Onalytica's platform provides businesses with insights into their competitors' strategies, strengths, and weaknesses. This information can be used to make more informed decisions about marketing, product development, and other business areas. Onalytica's platform is powered by a team of data scientists, analysts, and engineers who are constantly developing new and innovative ways to collect, analyze, and interpret data.

Sisto's leadership has been instrumental in Onalytica's success. She has a deep understanding of the competitive intelligence industry and a clear vision for the future of the company. She is also a strong advocate for diversity and inclusion in the tech industry.

Onalytica's recognition as one of the "10 Most Innovative Companies in Data" by Fast Company is a reflection of Sisto's leadership and her company's commitment to innovation. This recognition is a testament to the value of Onalytica's platform and the importance of competitive intelligence in today's business environment.

Holds a Degree in Economics from the University of Bocconi

Leonora Sisto's educational background in economics has played a significant role in her success as an entrepreneur and leader in the field of competitive intelligence.

• Analytical Skills

  Economics is a quantitative discipline that requires students to develop strong analytical skills. These skills are essential for success in competitive intelligence, which involves collecting, analyzing, and interpreting data to make informed decisions.

• Business Acumen

  Economics provides students with a deep understanding of how businesses operate. This knowledge is essential for Sisto in her role as CEO of Onalytica, as it allows her to make strategic decisions about the company's products and services.

• Communication Skills

  Economics requires students to be able to communicate their findings clearly and concisely. This is an important skill for Sisto in her role as a thought leader in the field of competitive intelligence. She is frequently called upon to speak at conferences and write articles, and her ability to communicate her ideas effectively has helped to raise the profile of Onalytica and the field of competitive intelligence.

• Global Perspective

  The University of Bocconi is a world-renowned institution with a global reputation. Sisto's exposure to different cultures and perspectives during her time at Bocconi has helped her to develop a global mindset, which is essential for success in today's business environment.

Leonora Sisto's degree in economics from the University of Bocconi has provided her with the skills and knowledge necessary to succeed as an entrepreneur and leader in the field of competitive intelligence. Her analytical skills, business acumen, communication skills, and global perspective have all contributed to her success.

Began her career as a marketing consultant

Leonora Sisto began her career as a marketing consultant, which laid the foundation for her success as an entrepreneur and leader in the field of competitive intelligence.

• Understanding Market Dynamics

  As a marketing consultant, Sisto gained a deep understanding of market dynamics, customer behavior, and competitive landscapes. This knowledge is essential for competitive intelligence, which involves gathering and analyzing information about competitors to identify threats and opportunities.

• Developing Analytical Skills

  Marketing consulting requires strong analytical skills to interpret data, identify trends, and make recommendations. Sisto developed these skills early in her career, which have been invaluable in her role as CEO of Onalytica, where she oversees the collection and analysis of vast amounts of data to provide insights to clients.

• Building Relationships

  As a marketing consultant, Sisto worked closely with clients to understand their needs and develop customized solutions. This experience taught her the importance of building strong relationships and understanding the unique challenges faced by different businesses.

• Entrepreneurial Mindset

  Working as a marketing consultant gave Sisto the opportunity to develop an entrepreneurial mindset. She learned how to identify opportunities, take risks, and build a successful business. This mindset was essential when she founded Onalytica in 2009.

Leonora Sisto's experience as a marketing consultant has been instrumental in her success as an entrepreneur and leader in the field of competitive intelligence. The skills and knowledge she gained during this time have enabled her to build a successful company that provides valuable insights to businesses around the world.

Founded Onalytica in 2009

Leonora Sisto's founding of Onalytica in 2009 marked a significant milestone in her career and the field of competitive intelligence. Onalytica, a leading provider of competitive intelligence and market research, has played a pivotal role in shaping the industry landscape and empowering businesses with data-driven insights.

• Visionary Leadership

  Sisto's vision for Onalytica stemmed from her deep understanding of the evolving competitive landscape and the need for businesses to make informed decisions based on accurate and timely data. Her leadership has been instrumental in establishing Onalytica as a trusted partner for organizations seeking to gain a competitive edge.

• Innovation and Technology

  Onalytica's platform leverages cutting-edge technology and data analysis techniques to provide clients with comprehensive insights into their competitors' strategies, strengths, and weaknesses. Sisto's commitment to innovation has enabled Onalytica to remain at the forefront of the competitive intelligence industry.

• Data-Driven Approach

  Sisto recognized the importance of data in driving effective decision-making. Onalytica's platform collects and analyzes vast amounts of data from various sources, ensuring that clients have access to the most up-to-date and reliable information. This data-driven approach has revolutionized the way businesses conduct competitive analysis.

• Global Impact

  Onalytica's services have had a global impact, empowering businesses across industries and regions to make informed decisions and achieve their strategic objectives. Sisto's leadership has fostered a culture of collaboration and innovation within Onalytica, enabling the company to expand its reach and serve a diverse clientele.

Leonora Sisto's founding of Onalytica in 2009 has transformed the field of competitive intelligence. Her visionary leadership, commitment to innovation, and data-driven approach have established Onalytica as a leading provider of market research and competitive insights. The company's global impact and unwavering dedication to excellence continue to empower businesses worldwide, enabling them to make informed decisions and achieve sustainable success.

Onalytica's platform provides businesses with insights into their competitors' strategies, strengths, and weaknesses.

Leonora Sisto's vision for Onalytica was to create a platform that would provide businesses with the insights they needed to make informed decisions and gain a competitive edge. Onalytica's platform does this by collecting and analyzing data from a variety of sources, including social media, news articles, and company websites. This data is then used to create reports that provide businesses with insights into their competitors' strategies, strengths, and weaknesses.

This information is essential for businesses that want to stay ahead of the competition. By understanding their competitors' strategies, businesses can develop their own strategies to counter them. By understanding their competitors' strengths, businesses can identify areas where they need to improve. And by understanding their competitors' weaknesses, businesses can exploit those weaknesses to their own advantage.

Onalytica's platform has been used by a variety of businesses, including Fortune 500 companies and small businesses. These businesses have used Onalytica's insights to improve their marketing campaigns, product development, and overall business strategies.

Leonora Sisto's vision for Onalytica has been realized. Onalytica's platform is now a leading provider of competitive intelligence and market research. Businesses that use Onalytica's platform gain a significant advantage over their competitors.

Onalytica has been recognized for its innovation and success.

The recognition that Onalytica has received for its innovation and success is a testament to the hard work and dedication of Leonora Sisto and her team. Sisto's vision for Onalytica was to create a platform that would provide businesses with the insights they needed to make informed decisions and gain a competitive edge.

Onalytica's platform has been recognized for its innovation by a number of organizations, including Fast Company and the World Economic Forum. In 2016, Onalytica was named one of the "10 Most Innovative Companies in Data" by Fast Company. In 2017, Sisto was named one of the "Top 100 Women in Tech" by the Financial Times.

The success of Onalytica is due in large part to Sisto's leadership. She has a deep understanding of the competitive intelligence industry and a clear vision for the future of the company. She is also a strong advocate for diversity and inclusion in the tech industry.

The recognition that Onalytica has received for its innovation and success is a reflection of Sisto's leadership and her company's commitment to providing businesses with the insights they need to succeed.

Leonora Sisto is a pioneer in the field of competitive intelligence.

The statement "Leonora Sisto is a pioneer in the field of competitive intelligence" underscores her significant contributions to the industry. Competitive intelligence involves gathering, analyzing, and interpreting information about competitors to gain a strategic advantage. Sisto's pioneering role has shaped the field and brought about notable advancements.

• Data-Driven Approach

  Sisto recognized the importance of data in competitive intelligence. She emphasized the need for data-driven insights to make informed decisions and gain a competitive edge. Her approach revolutionized the industry, shifting the focus from anecdotal evidence to concrete data.

• Technological Innovation

  Sisto has been at the forefront of technological innovation in competitive intelligence. She understood the potential of technology to collect and analyze vast amounts of data efficiently. Her company, Onalytica, developed cutting-edge tools and platforms that have transformed how businesses conduct competitive analysis.

• Thought Leadership

  Sisto is a respected thought leader in the field of competitive intelligence. She regularly publishes articles, speaks at conferences, and shares her insights on industry trends and best practices. Her thought leadership has shaped the way businesses approach competitive intelligence and has inspired others to explore its potential.

• Global Impact

  Sisto's contributions have had a global impact. Onalytica's services are used by businesses worldwide, empowering them with valuable insights into their competitive landscape. Sisto's work has helped level the playing field for companies of all sizes, enabling them to compete effectively in the global marketplace.

Leonora Sisto's pioneering role in competitive intelligence has transformed the industry and empowered businesses to make data-driven decisions. Her focus on innovation, thought leadership, and global impact has established her as a leading figure in the field.

Leonora Sisto

This section addresses common inquiries and sheds light on various aspects of Leonora Sisto's professional journey and the field of competitive intelligence.

Question 1: What is Leonora Sisto's background and how has it influenced her career?

Leonora Sisto holds a degree in Economics from the University of Bocconi, a prestigious institution known for its rigorous academic programs. Her educational background has equipped her with a strong analytical foundation and a deep understanding of market dynamics, which have been instrumental in her success as an entrepreneur and leader in the field of competitive intelligence.

Question 2: What is Onalytica and what services does it provide?

Onalytica, founded by Leonora Sisto in 2009, is a leading provider of competitive intelligence and market research. The company's platform offers businesses valuable insights into their competitors' strategies, strengths, and weaknesses, enabling them to make informed decisions and gain a competitive edge.

Question 3: What is the significance of data-driven insights in competitive intelligence?

In the field of competitive intelligence, data-driven insights are crucial for making informed decisions and developing effective strategies. Leonora Sisto has consistently emphasized the importance of data in understanding market dynamics, identifying potential threats, and uncovering growth opportunities.

Question 4: How has Onalytica contributed to the field of competitive intelligence?

Onalytica has played a significant role in advancing the field of competitive intelligence through continuous innovation and thought leadership. The company's cutting-edge platform and analytical tools have transformed the way businesses conduct competitive analysis, providing them with actionable insights to drive strategic decision-making.

Question 5: What are the key qualities that have contributed to Leonora Sisto's success?

Leonora Sisto's success can be attributed to her strong analytical skills, entrepreneurial mindset, and unwavering commitment to providing value to clients. Her ability to identify market opportunities, develop innovative solutions, and foster a culture of excellence has been instrumental in her achievements.

Question 6: What are the future prospects for competitive intelligence and how is Onalytica positioned?

Competitive intelligence is expected to continue growing in importance as businesses navigate increasingly complex and competitive markets. Onalytica is well-positioned to capitalize on this growth, with its advanced platform, global reach, and commitment to delivering actionable insights to clients.

In conclusion, Leonora Sisto's contributions to the field of competitive intelligence have been transformative. Her data-driven approach, innovative solutions, and thought leadership have empowered businesses worldwide to make informed decisions and achieve sustainable growth.

Transition to the next article section: Leonora Sisto's Impact on Business Strategy

Competitive Intelligence Tips by Leonora Sisto

Leonora Sisto, the founder and CEO of Onalytica, is a leading expert in the field of competitive intelligence. She has developed a number of tips and strategies that businesses can use to improve their competitive intelligence gathering and analysis.

Tip 1: Use a variety of data sources.

Don't rely on just one or two sources of data for your competitive intelligence. The more data you have, the better picture you'll have of your competitors. Some good sources of data include social media, news articles, company websites, and financial reports.

Tip 2: Analyze your data carefully.

Once you have collected your data, it's important to analyze it carefully to identify trends and patterns. Look for things like changes in your competitors' market share, new product launches, and changes in their marketing strategies.

Tip 3: Share your insights with your team.

Don't keep your competitive intelligence insights to yourself. Share them with your team so that they can use them to make better decisions. This will help your company stay ahead of the competition.

Tip 4: Use competitive intelligence to make better decisions.

Competitive intelligence can be used to make better decisions about a variety of business areas, including marketing, product development, and pricing. By understanding your competitors' strengths and weaknesses, you can make decisions that will give your company a competitive advantage.

Tip 5: Stay up-to-date on the latest trends in competitive intelligence.

The field of competitive intelligence is constantly changing. New technologies and techniques are emerging all the time. It's important to stay up-to-date on the latest trends so that you can use the most effective tools and techniques to gather and analyze competitive intelligence.

Conclusion

Competitive intelligence is a powerful tool that can help businesses stay ahead of the competition. By following these tips, you can improve your competitive intelligence gathering and analysis, and use it to make better decisions that will drive your business forward.

Conclusion

Leonora Sisto is a pioneer in the field of competitive intelligence. Her work has helped businesses to make better decisions and achieve greater success. She is a role model for women in tech and an inspiration to all who aspire to make a difference in the world.

The key to success in competitive intelligence is to collect, analyze, and interpret data in order to gain insights into your competitors' strategies, strengths, and weaknesses. This information can then be used to make better decisions about your own business. By following Leonora Sisto's tips, you can improve your competitive intelligence gathering and analysis, and use it to drive your business forward.